As small and medium businesses (SMBs) prepare to host events, whether they are conferences, product launches, or community gatherings, they often find themselves at the crossroads when it comes to sustainability initiatives. These events are more than just business gatherings; they are opportunities to connect with stakeholders, showcase products and services, and make a lasting impression on attendees. In today’s interconnected global landscape, businesses, regardless of their size, are part of a broader ecosystem. This ecosystem comprises stakeholders who are increasingly informed about environmental and social issues. Customers, investors, and partners now seek out companies that can demonstrate their commitment to sustainability.
However, SMBs may not initially perceive the need to embrace sustainability for the sole purpose of attracting investments. Yet, in a world that’s making a dedicated push towards sustainability, choosing the green path can yield positive outcomes on multiple fronts, especially in the context of events.
The power of sustainability for SMB events
Events, whether large or small, have a significant impact on the environment, local communities, and the overall reputation of businesses. From energy consumption and waste generation to community engagement and inclusivity, events can either leave a positive or negative mark.
In this article, we will explore the transformative power of sustainability in small and medium business events. We will discuss practical steps that SMBs can take to make their events more sustainable, addressing key sustainability issues along the way. From reducing the carbon footprint and promoting ethical labor practices to conserving water and fostering community engagement, sustainability in events is a multi-faceted endeavor.
Working with suppliers
One of the most compelling ways for SMBs to integrate sustainability into their operations is by making conscious choices in their supply chain, especially when sourcing suppliers or vendors for events. A shining example of this is sourcing suppliers or vendors that support value chains following regenerative farming practices.
Regenerative farming is more than just a buzzword; it’s a transformative approach to agriculture that aligns perfectly with sustainability goals. This practice prioritizes biodiversity and soil health, both of which are critical concerns for the future of arable land. Ensuring food security and managing costs are challenges that resonate with businesses of all sizes, making regenerative farming an attractive solution.
Key sustainability drivers
Biodiversity is the cornerstone of a healthy ecosystem. When SMBs engage with suppliers who prioritize regenerative farming, they contribute to the preservation and enhancement of biodiversity. This not only supports a balanced ecosystem but also ensures the long-term availability of resources that businesses rely on.
Soil health is another paramount aspect of sustainability. Healthy soil is essential for agriculture, and regenerative farming practices actively work towards improving and maintaining soil quality. For SMBs involved in event planning, choosing suppliers committed to these practices can indirectly contribute to a greener future.
Practical steps toward sustainable SMB events
Now that we’ve set the stage for sustainability in SMB events, let’s delve into the practical steps that SMBs can take to make their events more sustainable, addressing key sustainability issues along the way.
Reducing the Carbon Footprint:
- Energy-Efficient Measures: Invest in energy-efficient technologies and practices, such as LED lighting and programmable thermostats, to minimize energy consumption during events.
- Renewable Energy: Consider sourcing renewable energy for your events, such as solar power or purchasing green energy, to reduce reliance on fossil fuels.
- Carbon Offsetting: Calculate your event’s carbon emissions and invest in carbon offset projects to compensate for your environmental impact.
Waste Reduction and Recycling:
- Waste Audits: Conduct waste audits to identify waste types and quantities generated during events, enabling targeted waste reduction strategies.
- Composting: Implement composting bins for organic waste generated at events, reducing the amount of waste sent to landfills.
- Recycling Stations: Set up recycling stations with clear labeling to encourage event attendees to recycle materials.
- Reducing Single-Use Items: Minimize single-use plastics and materials during events by promoting reusable alternatives.
Conserving Water:
- Low-Flow Fixtures: Install low-flow faucets and toilets in event facilities to minimize water consumption.
- Smart Irrigation: Use smart irrigation systems that adjust watering schedules based on weather conditions to reduce water waste.
- Water-Efficient Landscaping: Choose drought-resistant plants and landscaping designs that require less water for event venues.
Ethical Labor Practices:
- Fair Wages: Ensure that event staff and contractors are paid fair wages, promoting ethical labor practices.
- Safe Working Conditions: Conduct safety assessments of event venues and provide necessary safety equipment and training for event staff.
- Transparency: Clearly communicate your commitment to ethical labor practices in event contracts and materials.
Community Engagement:
- Local Sourcing: Source event materials and services locally to support nearby businesses, reduce transportation emissions, and engage with the local community.
- Charitable Initiatives: Partner with local charities or nonprofits and allocate a portion of event proceeds to support community initiatives.
- Community Input: Seek input from the local community when planning events to address concerns, build positive relationships, and ensure events align with local sustainability goals.
Accessibility and Inclusivity:
- Venue Accessibility: Choose wheelchair-accessible venues and provide accommodations for individuals with disabilities to ensure inclusivity.
- Communication: Clearly communicate accessibility features and inclusivity policies in event materials and on your website.
- Training: Train event staff to provide assistance to attendees with disabilities, promoting an inclusive event environment.
Meeting Stakeholder Expectations
In today’s information age, businesses can no longer operate in isolation. SMBs are integral parts of their communities, and they need to showcase their commitment to sustainability to meet the expectations of stakeholders. By actively seeking out suppliers and partners who embrace regenerative farming and sustainable practices, SMBs can communicate their dedication to a greener future.